ADMS 2200: Self-Paced Library Research Module

This module will help ADMS 2200 students complete their group marketing plan assignment. It covers the following topics: Slides 3-5: Getting Help from a Business Librarian Slides 6-8: Your Assignment Slides 9-16: Market & Industry Research (covers the databases IBISworld, Marketline Advantage, Passport & SimplyAnalytics) Slides 17-23: Business Article Research (covers the Library's Omni search interface and business article databases) Slides 24-25: Accessing APA Citation Resources While the video content includes closed captioning, you can also access a copy of the video transcripts from this document .

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